When it comes to outdoor signage, it's essential for business owners to look deep at their signs. Sure, a sign tells potential clients the name of your business and other relevant identifying information, but signage is also an attraction tool. A business's signage should be designed with their target demographic in mind. Learn whether or not your signage is accomplishing this goal.
Colors
The colors used to design your sign should reflect the interior of your business while also attracting the eyes of your target demographic. Take a family-friendly establishment that is looking to attract young children. In this case, a black and white sign is not going to be as effective as a sign with bright blues and reds. However, the reverse might be the case for an office looking to attract professional clients. So, always keep your color usage in mind.
Images
The types of images used on the sign are also of importance, primarily if you have limited space on your sign. The right graphic will target your audience, while also providing them with a bit of information about the services you offer. For example, a small sign with a calculator image on it will tell people passing by that you're an accounting firm. For anyone looking for this type of service, this image will stand out.
Condition
Make sure you aren't overlooking the condition of your sign. As a general rule, remember that when your signage is in poor condition, you are also casting the image of your business in a poor light. Depending on the type of customer you are attempting to attract, a damaged sign could easily backfire on you. For example, if you're trying to attract other businesses or professional clients, a damaged sign could lead them to believe that your company itself is not professional, so make certain you address this matter promptly.
Style
The style of the sign should also play a part in attracting your targeting demographics. For example, if you're a tech-savvy company, your sign should be anything but a bland, rectangle. A business of this type should have fun with unique shapes and dimensions to standout to their customer base. A circle or even a sign designed in the shape of their logo are all great and effective options.
If your signage is not targeting your demographic, it's time to update or replace your sign to ensure you're in-line with this goal. Work closely with companies like Apogee Signs to ensure your sins connect with your niche audience.
Share5 February 2018
When I started my first business, I had taken a few business classes in college, but I still had a lot to learn. I had a good product to sell, but at first, sales were very slow. I wasn't sure just how to drum up business, and I didn't have money left in my budget to invest in a big marketing campaign. I was very lucky that local marketing professional stopped into my business, and although I couldn't afford to hire him, he did give me one free important tip: invest in better signage! Since signs are relatively affordable, I took his advice and traded in my old banner for a quality professionally designed sign. Foot traffic and sales increased rapidly. I learned a lot during the sign design process that I want to share on my new blog to help other small business owners out there who are struggling!
