Lobby signs play an important role for companies today because they help them create a brand and welcome new customers in an engaging manner. If you plan to have one of these signs customized, remember these suggestions.
Figure Out an Optimal Location First
One of the first things you need to do when customizing a lobby sign for your business is to determine where it will be set up. Then you can make a note of the available space you have to work with and the interior aesthetics that you possibly need to remain in sync with.
The best thing you can do is tour the inside of your building carefully, seeing what areas would make the most sense for this lobby sign. Ideally, you need a location that will be seen by as many customers as possible. Maybe it's the front entrance or a lobby where customers will wait before they're seen. After you have a location in mind, you can start figuring out key specs.
Make Sure the Sign Lights Up
If you want to do a good job at attracting attention to a lobby sign inside your building, then you might want to add lights to the sign. They'll give this lobby sign a vibrant aesthetic and make it so it's hard not to see, even from a distance.
You just need to choose the right type of lights and colors. LEDs are particularly beneficial because they're energy-efficient and can change colors. They're also completely cool when they run, which helps prevent safety hazards.
Get Feedback From an Experienced Sign Manufacturer
You'll want to partner up with a manufacturer or provider when putting together a custom lobby sign. As long as they have a lot of experience, it's a good idea to get some feedback from them on how this sign ultimately needs to come together.
They can give you suggestions for this sign's materials, lighting, and overall designs. They can also help you figure out the best way to hang this lobby sign to where it's fully supported and thus doesn't face the risk of falling down.
If you want to do something important for your company's interior, you might add a custom lobby design to it at some point. Then you can develop an even stronger brand and set the tone for new customers that come in. Just make sure this lobby sign is made in a strategic manner the entire time.
Share16 March 2023
When I started my first business, I had taken a few business classes in college, but I still had a lot to learn. I had a good product to sell, but at first, sales were very slow. I wasn't sure just how to drum up business, and I didn't have money left in my budget to invest in a big marketing campaign. I was very lucky that local marketing professional stopped into my business, and although I couldn't afford to hire him, he did give me one free important tip: invest in better signage! Since signs are relatively affordable, I took his advice and traded in my old banner for a quality professionally designed sign. Foot traffic and sales increased rapidly. I learned a lot during the sign design process that I want to share on my new blog to help other small business owners out there who are struggling!
