Did the excitement of opening your own boutique fade after not attracting as many customers as you expected to? No matter how many great products you sell, customers will not know that the products exist without you advertising your business. A clever way to show potential customers that your business exists is to install a sign on the exterior of the building. The great thing about signs is that they are available in various styles that can complement the overall aesthetic of your boutique. An ornamental sign is a good design to consider, as it will complement the aesthetic of your business while providing other benefits as well.
1. Take Advantage of Using Both Sides
An ornamental sign is manufactured using metal, which makes it easy to create a design on both sides of the sign. Whether you are placing the sign on the exterior or interior of your building, using both sides will be beneficial. For example, if a double-sided sign is hung on the outside of a storefront window, it will advertise your business to customers on the outside and inside of the building. You can put the name of your business on the side that is displayed on the exterior, and sales or similar content on the interior side. A double-sided sign is like investing in two signs for the price of one.
2. Illuminate Your Sign to Attract Attention
You might wonder how people will see an ornamental sign at night. However, ornamental signs are very noticeable at any time of the day or night. To make your sign stand out more, you can illuminate the sign by getting lights installed. Rather than being placed directly inside the metal as with other types of signs, lights can be installed around an ornamental sign. For example, you can install LED lights on the backside of the sign in any color that is desired to make it stand out. Lights can also be placed in the front of the sign, or in any area along the perimeter that you choose.
3. Customize Your Sign in a Unique Way
An ornamental sign can be customized to meet your specific needs. For example, if you want something specific engraved into the metal, it can be done. Other than engraving custom designs and words into the metal, the shape of the metal can be customized. You can get an ornamental sign cut into the shape of a star, heart, oval, or any other design that you can come up with.
For more information on ornamental signs, contact a professional near you.
Share20 June 2023
When I started my first business, I had taken a few business classes in college, but I still had a lot to learn. I had a good product to sell, but at first, sales were very slow. I wasn't sure just how to drum up business, and I didn't have money left in my budget to invest in a big marketing campaign. I was very lucky that local marketing professional stopped into my business, and although I couldn't afford to hire him, he did give me one free important tip: invest in better signage! Since signs are relatively affordable, I took his advice and traded in my old banner for a quality professionally designed sign. Foot traffic and sales increased rapidly. I learned a lot during the sign design process that I want to share on my new blog to help other small business owners out there who are struggling!
