If you want your small business to grow and win more customers, invest in a marketing and business advertising strategy. With the many platforms available to advertise your business, it can be hard to choose the one that will give you the best return on investment, especially with a small budget. However, you can never go wrong with simple advertising options such as custom signage.
In the past, marketing was straightforward and concise. Today, you have to be very subtle and creative in your marketing so that potential customers will not even realize what you are doing. Here are four disruptive ways to handle custom signage.
Giving a Twist to Signage Visibility
Typically, you will install your business signage outdoors and a few meters away from the highway. The signage is also often placed high up, which means that you have to be very creative to achieve visibility. The regular motorist will only have a few seconds to glance at your signage. If they do not understand what you are selling instantly, you will not have achieved your advertising goal.
The best way to think out of the box is to minimize the use of words and capitalize on imagery. For example, if you are a painter, have an eye-catching image of someone painting to represent the whole idea you're advertising.
Choosing Colors That Draw Customers
There is an entire color psychology that marketers use when deciding which colors are suitable for different brands. For instance, yellow and orange hues are known to induce hunger. If you are advertising a cafeteria or fast food joint, incorporate these colors in your signage.
Black is known to create an air of elegance and exclusivity. This makes it ideal for designer fashion, jewelry, and other businesses that speak of class.
Choosing the Right Font
Your signage will work best when you have creatively written words on it. Choosing the right font is the first thing that will help the passer-by to read and understand what you are selling. Do not invest in intricate calligraphy that will take time to decipher as the potential customers will give up.
Using Catchy Phrases
The second thing customers identify in a brand, after the colors, are your taglines and catchy phrases. Have a marketer summarize everything you are trying to sell in one great slogan. The line is what will stick in the customer's mind.
Creating effective signage is a process, which needs skill and strategy. Choose local custom signage designers to help with the ideas and implementation of the best signage to advertise your business.
Share24 November 2020
When I started my first business, I had taken a few business classes in college, but I still had a lot to learn. I had a good product to sell, but at first, sales were very slow. I wasn't sure just how to drum up business, and I didn't have money left in my budget to invest in a big marketing campaign. I was very lucky that local marketing professional stopped into my business, and although I couldn't afford to hire him, he did give me one free important tip: invest in better signage! Since signs are relatively affordable, I took his advice and traded in my old banner for a quality professionally designed sign. Foot traffic and sales increased rapidly. I learned a lot during the sign design process that I want to share on my new blog to help other small business owners out there who are struggling!
