Real estate is competitive. Any and every advantage you can take to market yourself and your listings should be grabbed. This includes real estate signs. To the casual observer, a real estate sign is a real estate sign, is a real estate sign. Of course, they're wrong. There are many ways to tweak a real estate sign to make yourself and your listings stand out — sometimes way out!
1. Name Rider: Most franchise offices have plain 'For Sale' signs to provide to new agents who are just getting started. That's fine, but be sure to add a name rider. You want every single person that drives buy that listing to see your name on top of the sign. The goal is to eventually get name recognition in your market. You want people to see your name (again and again) and think, "Wow! That Sue Smith sure sells a lot of houses!"
2. Just Listed: This popular real estate sign rider is an easy way to get the neighbors' attention. As soon as the sign and the 'Just Listed' rider go up, you can expect calls from a few nosy neighbors and lookie-loos. They are usually in red letters to grab the attention of anyone driving by as well. It's all just another particularly free type of marketing, both for your listing and for you as an agent.
3. SOLD!: A wise agent knows not to put the "Sold!" sign up until all contingencies have been removed, which might not be until a few days before closing. It's important to still put up a "Sold!" sign, however. Seeing your name with the word "Sold!" next to it tells the whole world — okay, the people that drive by this particular house — that you get the job done!
4. Custom Photo: A bigger investment in real estate signs is a custom sign with your professional photo printed right on it. They are not inexpensive, but they are worth every penny. As soon as you can, start investing in custom photo signs to show both buyers and seller that you mean business.
When you are just starting out as a licensed Realtor, you obviously can't go out and buy every real estate sign. Make a list, and commit to adding to your collection after each and every sale. Your goal is for instant name a photo recognition in the area you farm so that you can dominate.
Share7 February 2019
When I started my first business, I had taken a few business classes in college, but I still had a lot to learn. I had a good product to sell, but at first, sales were very slow. I wasn't sure just how to drum up business, and I didn't have money left in my budget to invest in a big marketing campaign. I was very lucky that local marketing professional stopped into my business, and although I couldn't afford to hire him, he did give me one free important tip: invest in better signage! Since signs are relatively affordable, I took his advice and traded in my old banner for a quality professionally designed sign. Foot traffic and sales increased rapidly. I learned a lot during the sign design process that I want to share on my new blog to help other small business owners out there who are struggling!
